Data Analyst | Supports Data-informed Decision-making
I'm a data analyst with expertise in drawing actionable insights from data to support decision-making and sustainable business growth.
I specialize in developing detailed reports that unveil trends in data and answer core business questions. This portfolio showcases my projects addressing potential business questions across various sectors using data.
Performed data analysis on service flow data (arrival rates, wait times, throughput) from NHS England A&E Attendance and Emergency Admissions to identify demand-capacity gaps and recurring bottlenecks. Used time-series and descriptive analysis to isolate peak congestion periods and resource utilization constraints.
Analysed an e-commerce customer and product-level transactions to identify revenue-generating vs resource-draining segments and highlight growth-profit trade-offs. Applied segmentation, cohort-style, and trend analysis to evaluate retention patterns, repeat behaviour, and segment profitability.
Analysed project and budget data to compare cost vs impact, identify opportunity costs, and risk/reward trade-offs across competing initiatives. Utilized scenario analysis and weighted scoring to test assumptions and assess outcome sensitivity under different resource allocations.
A brief, one or two-sentence description of your project, what it does, and the tools you used.